Gross Revenue
–
Refunds
–
Net Revenue
–
Transactions
–
Unique Customers
–
Avg Order Value
–
AutoShip Rebill Rev
–
Avg LTV
–
Avg Funnel Value
–
AutoShip Attach Rate
–
Revenue by Category
| Category ↕ | Orders ↕ | Revenue ↕ | % of Total ↕ | Avg Order ↕ |
|---|
Revenue Trend
New Customers Acquisition
Product Mix
| Product ↕ | Category ↕ | Orders ↕ | Revenue ↕ | Avg Price ↕ | % of Rev ↕ |
|---|
Promo Performance
| Event ↕ | Orders ↕ | Revenue ↕ | Avg Order ↕ | % of Total Rev ↕ |
|---|
AOV by Funnel Entry Point
| Product / Funnel ↕ | Orders ↕ | Avg Entry Price ↕ | Upsell Take Rate ↕ | Gross AOV ↕ | Refunds ↕ | Net AOV ↕ | Total Net Rev ↕ |
|---|
Gross AOV = entry product + same-session upsells. Net AOV = Gross AOV minus refunds.
Liver Restore Store Funnel
AutoShip Attach Rate
Signups by Product
| Product | Signups | Revenue | % of Signups | Avg Price |
|---|
AutoShip Retention
Subscribers by Product
| Product ↕ | Active ↕ | Churned ↕ | Churn Rate ↕ | Period Rebill Rev ↕ | Avg Rebill ↕ | Avg Sub Length ↕ |
|---|
Churn estimated from full data history. Subscriber is churned when overdue 1.5x their typical interval.
Current Subscriber Breakdown
Active Subscribers by Product Variant
| Product Variant ↕ | Family ↕ | Qty ↕ | Frequency ↕ | Subscribers ↕ | % of Total ↕ | Avg Price ↕ | Est. Monthly Rev ↕ |
|---|
Quantity Distribution by Family
Inventory & Burn Rate
New Customer Funnel Analysis
Top Upsells
| Product ↕ | Times Taken ↕ | Revenue ↕ | Avg Price ↕ | Take Rate ↕ |
|---|
Revenue LTV by Cohort Ageall data · net of refunds
Gross Profit LTV by Cohort Agerevenue minus COGS · net of refunds
Top Customers by LTV
| Customer | Orders | Total Spent | Last Purchase |
|---|
Customer Purchase Frequency
| Purchase Sessions | Customers | % of All | Revenue | % of Rev |
|---|
Order Cancellation Rate
| Product | Successful | Cancelled | Cancel Rate |
|---|