I'm Chris Mitchell, a paid media strategist based in the Central Ohio area with 10+ years of experience turning ad spend into measurable business growth.

My career has been defined by one consistent habit: I build things other people don't bother to build. Custom reporting dashboards. LTV analysis tools. Systems that connect campaign decisions to real business outcomes. When the off-the-shelf reporting doesn't tell the full story, I write the tool that does.

Currently I manage paid acquisition across Google, Meta, TikTok, and more for Breezeline, a national ISP, including the full-funnel launch of a new brand from zero awareness through active customer acquisition. Prior to that, I owned paid media and growth strategy for a DTC supplement brand that scaled to seven figures, and drove acquisition for a SaaS platform with thousands of active users, managing everything from campaign architecture and creative testing to funnel optimization and customer retention.

I started my career in education, which shaped how I think: rigorously, from first principles, always asking why something works before deciding whether to scale it.

I'm looking for a remote, in-house role at a growth-stage DTC or subscription brand where I can own performance strategy and stay close to the outcomes.

What I Work With

Paid Media

  • Google Ads (Search, Display, PMax)
  • Meta Ads
  • TikTok Ads
  • Snapchat Ads
  • Full-Funnel Campaign Strategy

Analytics & Data

  • GA4 & Event Taxonomy
  • Cross-Channel Attribution
  • LTV & Cohort Analysis
  • Custom Dashboards
  • Reporting Automation

Optimization & Growth

  • A/B Testing
  • Landing Page CRO
  • Creative Fatigue Analysis
  • CAC / Payback Modeling
  • AI Tools & Workflow Automation
The best media buyers understand the full funnel, from impression to LTV. The closer you are to the data, the better every dollar decision gets.
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